German brand renames ‘Gypsy sauce’ to ‘Hungarian Paprika Sauce’ due to claims of racism

Allah's Willing Executioners

Title image: “Hungarian Style Paprika Sauce”, formerly known as “Gypsy Sauce”. 

Knorr, the German food and beverage brand of British-Dutch food and consumer goods multinational Unilever, will change the name of its “Gypsy Sauce” (Zigenuersauce) to “Hungarian-Style Paprika Sauce” due to a spate of discussions about racism on social media.

“Since the term ‘Gypsy sauce’ can be interpreted negatively, we decided to give our Knorr Sauce a new name.In a few weeks you will find this on the shelf as ‘Hungarian Style Paprika Sauce'”, the company said in a statement, as reported byBild.

German brands have gone on a spate of name changes of late due to perceived racism, often due to pressure from a vocal minority of social media users, but most Germans are opposed to the changes.

A recent poll byopinion research institute Civey for German newspaper Augsburger Allgemeine foundtwo-thirds of respondentsare against the…

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