Vlaams Belang, the Flemish anti-immigration party, remains at the top of the polls in Flanders. How does one explain the incredible success of Tom Van Grieken’s party?
Tom Van Grieken is the most popular politician on Facebook. Last week, his page passed the milestone of 500 000 likes. He thus far exceeds all other politicians in Belgium. “It’s an interesting medium. We receive feedback directly from people. We know if the message gets through or not,” the leader of Vlaams Belang party, told broadcasterDe Zevende dag(VRT), on Sunday.
The tactic is simple: invest en masse in social media to bypass traditional media in order to directly target potential voters. With more than 600 000 followers, Vlaams Belang even manages to have a larger audience on social networks than the Flemish reference audiovisual media, VTM (437 000 followers) and the VRT (390 000 followers).
But why are voters turning…
View original post 315 more words