Media Fearing Life After Trump

The Lone Cactus

Donald Trump has been the best friend of this country’s media over the past five years (including the run up to the 2016 election). Now, I know that statement is going to get a lot of you probably shaking your heads or wondering if I’m having Irish Coffee (and a lot of it) this morning. But it’s true.

The media cares about one thing and one thing only. High ratings and also read that as high subscription rates or readers. That’s it. Because without high ratings, media can’t sell advertising. Without advertising, there isn’t enough scratch to employ more than a janitor or two. The wicked truth is, media doesn’t work if there aren’t people there to pay for it. And when you have the explosion of media that we’ve had over the past decade, most of it thanks to the internet, you have spread the available advertising dollars out…

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